Outbound for B2B teams

Cold email that books meetings.

Replies from buyers who fit your ICP, landing in your inbox every week. We run the outbound. Your team turns the interest into calls.

First campaign live in week 4

14
Calls booked from
2,089 prospects
25
Positive replies,
same campaigns
98%
Of emails land
in the inbox
1:1
Signal-based message
for every prospect
Sound familiar?

Your team closes well. There just aren't enough calls.

We get the right buyers replying to you. Your team takes it from there. For some clients we book the calls too.

01

Referrals run dry

They're your best leads, and you can't order more of them. One slow quarter and the calendar goes quiet.

→ Unpredictable pipeline
02

Hiring SDRs is slow

Recruiting, onboarding, ramp time. You pay salary for months before the meetings come in steadily.

→ Months of waiting
03

Bad outreach burns your name

Same template to everyone, sent from cheap inboxes. Buyers remember the spam, and so do the spam filters.

→ Damaged reputation
What changes

What changes when we run your outbound.

Same team, same offer. The difference is who's writing back.

Who replies
Whoever happened to open a mass email
→Decision makers who match your ICP
Your team's time
Hours on lists, research and first drafts
→Spent on closing interested buyers
Your pipeline
Up and down with referrals
→New conversations every month
Your reputation
One template, sent to everyone
→Every email built on a real signal
Results

25 positive replies from 2,089 prospects. 14 booked calls.

Recent campaigns, copied from our sending dashboard. Client names are hidden.

CampaignProspectsEmails sentRepliesPositive
B2B SaaS, India1,2881,288251.94%18
B2B SaaS, job change (AI opener)6411,257182.81%6
B2B SaaS, job change (congrats)16031153.13%1
Total2,0892,8564825
New pilots
Pilot A Active33761310.30%1
Pilot B Active20436520.98%2
In their words

What clients say about us.

Viral Gala, co-founder of Archonet, on working with us.

Ankita is professional and good with communication. She made sure our requirements are well understood and take into action for outbounds.

Viral GalaCo-founder, Archonet
Archonetarchonet.in
Overall rating
4/5
What Viral liked most

"Professionalism, on point, explaining the strategy well."

WhatsApp message from Viral Archonet. 1. Can you describe your experience working with us? Great one, pilot with focused list was good. Ankita is professional and good with communication. She made sure our requirements are well understood and take into action for outbounds. 2. Would you rate your experience with us? On a scale of 1-5? 4. 3. What you liked the most working with us? Professionalism, on point, explaining the strategy well. 4. Lastly can I mention archonet pilot on our website? Sure Ankita.
From our WhatsApp chat with Viral
How it works

Five layers behind every positive reply.

You don't have to manage any of this. It's here so you know why the replies show up. Skip a layer and reply rates drop, so every campaign gets all five.

01Infrastructure

Your emails reach the inbox.

An email in the spam folder books zero meetings. We send from Google Workspace inboxes on separate .com and .co domains, set up and warmed before anything goes out. Your main domain never sends a cold email.

  • No cheap hosts, so you never share a reputation with spammers.
  • SPF, DKIM, DMARC, rDNS and BIMI set up before the first send.
  • Warm-up and bounce tuning keep running for as long as we send.
98%
Inbox placement rate
SPFDKIMDMARCrDNSBIMI
02Prospecting

You only hear from people who can buy.

We build your list from scratch for every campaign, using the best data tools on the market. Each contact is enriched and verified before it's used, so you're not paying for bounces or for people who left the company last year.

  • Built new every month. No recycled exports.
  • Funding, tech stack, headcount and buying signals on every record.
  • Verified emails only, so bounces never hurt your sender reputation.
20+
Data points per prospect
Tools we use
ClayClaude CodeZoomInfoApolloProspeoLinkedInCrunchbaseG2
03Scoring

Your best-fit buyers hear from you first.

Every lead gets a fit score from 0 to 100 against your ICP. Only the top tier gets an email. Lower-fit leads wait or get dropped, so you're not spending your reputation on people who'll never buy.

  • Clay workflows rank each lead by fit and intent as new data comes in.
  • Reply and meeting data goes back into the scoring every week, so targeting gets sharper the longer we run.
0–100
AI fit score on every lead
IndustryARRFundingTech stackHeadcountIntentPain signals
04Copy

Emails your buyers want to answer.

A SaaS founder and an agency owner buy for different reasons. So each segment gets its own value prop, CTA and story, written by people who know how that segment buys. That's what turns a reply into a meeting.

  • Specialist copywriters for each segment, not one template.
  • AI checks every line for tone, clarity and spam triggers before it goes out.
MapSplit the list: SaaS, agencies, mid-market commerce. Each gets its own track.
WriteCustom value prop and CTA for how that segment buys and budgets.
TestTone and spam check on every line before anything sends.
05Personalisation

Written for one person, at a scale of 10k+.

Clay and AI read each prospect's website, posts and news, then write an opener about something that actually happened to them. Every message starts from a real signal. Before your most important prospects get anything, someone on our team reads it and polishes it by hand.

  • Signal-based first lines and subject lines for every prospect.
  • Human review on your top prospects before anything sends.
  • Sent through Instantly, warmed and throttled across all your sending inboxes.
1:1
Signal-based message for every prospect
ResearchWriteHuman reviewSend
The funnel

This is how cold email turns into closed deals.

Every campaign runs through the same funnel: an opener and one follow-up per prospect. The more prospects in your market, the more comes out the bottom.

Indicative rates. They move with your ICP and your offer.

ROI calculator →
Prospects emailed
Opener + 1 follow-up
Replies
About 1% reply
Positive replies
1 in 3 replies
Meetings
20–33% book a call
Deals
About 30% close
What happens next

Your first campaign goes live in week 4.

Here's the first month once we start. Most of it is setup, and skipping setup is how domains get burned.

Day 0
Onboarding

Kickoff call. We agree on your ICP, your offer and what a win looks like.

Days 1–7
Technical setup

Domains, 34 inboxes, SPF, DKIM and DMARC. Usually 3 days to a week.

Weeks 2–3
Inbox warm-up

Two weeks of slow sending so the inboxes earn trust. We build your list and write your copy in the meantime.

Week 4
First campaign live

Your first sequence goes out. We read every reply and adjust from there.

Fit

Who we work best with.

We'll tell you on the call if cold email isn't right for you. It saves us both a month.

A good fit

  • B2B companies with a clear picture of who buys from them
  • Sales teams or founders with room for more calls than they're getting
  • An offer that already closes once you're in the room
  • You want steady pipeline, not a one-off blast

Probably not a fit

  • You want as many emails sent as possible, whoever they go to
  • You sell to consumers, not businesses
  • You're still working out what you sell and to whom
  • You need meetings this week. Setup takes about a month.
FAQ

Questions we get a lot.

Anything else, ask us on the call.

Will you send from my company's domain?+

No. We set up separate .com and .co domains just for sending, so your main domain stays clean no matter what happens with a campaign.

How soon will I see replies?+

Your first campaign goes live in week 4. The first three weeks go to setup and inbox warm-up. It feels slow, but inboxes that skip warm-up end up in spam.

How many meetings can I expect?+

It depends on your market, your offer and how many buyers there are to reach. On our recent campaigns, 25 of 48 replies were positive and 14 turned into booked calls. We'll give you an honest estimate for your market on the call.

Is the personalisation just a first name?+

No. Clay and AI read each prospect's website, posts and news and write a first line about something real, like a funding round, a new hire or a recent post. Someone on our team checks the most important prospects by hand.

What tools do you use?+

Clay, Claude Code, ZoomInfo, Apollo and Prospeo for data and scoring, Google Workspace for inboxes and Instantly for sending. We'll tell you on the kickoff call if there's anything you need to set up on your side.

How much work is it for my team?+

Not much. You join a kickoff call so we understand your buyer and your offer. After that, your team answers the interested replies and takes the calls. For some clients we book the calls as well.

Next step

Let's get your first campaign live.

Book a 30-minute call. We'll look at your market and your offer, and tell you straight whether cold email will work for you.